How social media can convey your brand’s personality
Have you ever spotted someone at a social event who you really wanted to speak to but just couldn’t?
The thought of approaching them and striking up a conversation was too intimidating. But if you were the life of the party, they would surely notice how great your personality is. They might even approach you.
But that’s not how things work. They leave never knowing who you are.
The same can be said of social media. If your brand has no personality, you will be lost in the sea of countless business profiles vying for people’s attention. It’s time to get your name out there and show off your brand.
Benefits of social media
One of social media’s biggest benefits is the ability to convey your brand’s personality to other businesses and consumers. Ideally, your website should also provide an opportunity for your audience to learn more about your brand through regularly updated content.
Having a regular blog that provides quality written articles will keep your audience engaged. Offer useful hints and tips or simply educate them about how your products/services can help their business. Sharing this content out on your social channels will also provide those who don’t know about your brand an opportunity to learn more about what you do.
Social media offers you a more intimate way of connecting with your audience by providing them with:
- Unique insights
- Brand interaction
- Consistent exposure
- Exclusive offers
It’s all about customer interaction. Create brand followers who will share and talk about your brand favourably to existing and new members. This is powerful because they’re essentially advertising your brand to their networks, spreading your message further.
Identifying your personality
Creating an identity or personality for your brand online can be conveyed in several ways including the type of language (vocabulary; tone; references to other content) and imagery (photos; style) you use. The personality of your brand must be planned but also be genuine i.e. it should show your brand in the best possible light and shape how others perceive you.
The type of content that you push through social media also needs to be taken into consideration. When it comes to your brand values, your mission and tone of voice, don’t mix the messages of who you are and what your brand represents.
Conveying your brand personality
Interacting with/responding to your customers effectively shows how you convey your brand personality in a public setting. Creating the right dialogue between you and the audience is important, along with having content that will resonate with your audience. The tone you use to respond to your audience can both reinforce the brand’s values and be used as a tool to connect with your customers.
Social media is also great for creating emotion. You can use your posts to make customers curious, excited or happy, and even laugh! Social media examiner suggests telling a story as a unique way of making your brand stand out and to emotionally engage with customers. Tread lightly though because humour isn’t universal but, if used correctly, it can be highly beneficial.
Don’t let them walk away
That person, or in this case customer, who you want to talk to is out there. But you must give them a reason to pay attention.
Don’t sit idly by hoping that they they’ll approach you. You’ve got to show off how brilliant your brand personality is and draw them in with your charisma.
Your customers are looking for that special something, and you’re going to be the one that gives it to them.