Lotus Caravans are the leader in the off-road caravan market. But their brand and website didn't quite live up to this reputation. It was our job to fix it.
The caravan manufacturer wanted a brand that balanced the hard-edge look of their vans’ exteriors with the glamorous feel of the interiors. It had to communicate the uniqueness of their products and show that through a new website, social media presence and other communications.
Barking Bird tuned up the Lotus Caravans brand to match the gritty off-road reputation that preceded it. And developed a new suite of marketing tools which garnered some incredible results. Since the launch of their new brand and other assets, Lotus Caravans’ web leads have grown by 88% year on year while their Facebook and eDM database have grown from a few hundred to over 10,000 and 120,000 respectively.