Lotus Caravans Web Design


The Project

When Lotus Caravans approached Barking Bird about revising its brand, we brought it up to the level of quality and performance customers expected of the Australian-based caravan designer and manufacturer.  

The brand refresh was exciting, and included the rollout of digital marketing as well as the production of detailed floor plans, videos and a new website that is quick, easy to navigate, responsive, interactive and includes 3D capability.

VIDEO INTEGRATION

The Lotus Caravan website is responsive, sleek, packed with exceptional quality photography, and includes 3D capability, incorporating full Vimeo/Youtube integration, interactive caravan customisation, dealer-direct enquiry facilitation and built-in Google Map location finder. Since Barking Bird’s sophisticated revamp, the website’s daily visit average has raised by 154%!


EDM & SOCIAL MARKETING

EDM & SOCIAL MARKETING

EDM & SOCIAL MARKETING

Barking Bird manages all of the Lotus EDMs, highlighting upcoming trade shows and news, which consequently has increased Lotus Caravans’ marketing database from 759 to 122,220+. With the implementation of an engaging social media strategy, the company’s Facebook fan base skyrocketed from a few hundred to over 5,100 and growing.


E-MAGAZINE

E-MAGAZINE

MAKIN' TRACKS MAGAZINE

Since the conception of the popular quarterly Lotus Caravans magazine ‘Makin’ Tracks’, its readership has grown to over 27,000. The seasonal magazine features topics such as lifestyle, travel, family, adventure, new products and competitions, all superbly integrated by Barking Bird’s graphic designers and content writers.