Our branding and execution process Part III: Digital brand rollout
Welcome to the final instalment in our three-part series about the Barking Bird branding and execution process*.
In part one we discussed the initial client meetings and concept development of the brand. And in part two, we looked at the rollout of the final brand concept across various physical assets. In this instalment, we will discuss how the brand is rolled out into the digital space - the final frontier.
Brief and kick-off
The moment we receive the web design brief from the client, the account manager and developer team begin an internal review. This is an opportunity for us to raise any questions about the brief, make recommendations or request further explanation from the client to ensure we meet their expectations.
Following this, our UI/UX Designer will develop a sitemap and a wireframe (if necessary) to layout content and functionality, which considers user needs and journeys.
Developing the digital style guide
After the client has approved the sitemap our UI/UX Designer will begin the creative process of designing the website’s look and feel. During this process, our designer will search for inspiration from other example websites for imagery and content.
Using their findings, the designer will develop a mood board much like in the initial brand design process. Our Creative Director, who would have helped to establish the initial brand, will then collaborate with our designer to create a digital style guide.
This style guide specifies things such as the types of colours and fonts to be used on the website and will determine the creative direction of the website design. Our developer team will also be across this process to verify how achievable our designer’s ideas are.
Once our UI/UX Designer has established the digital brand style guide, they will complete a design of the website homepage. This will set the tone for the rest of the website. Their design will pass through our account manager first before it is sent to the client for review.
Based on the client’s feedback, our designer will make any necessary edits to the homepage design and begin uploading it to an app called InVision. This allows anyone who has access to see a mock version of the website at various stages throughout its design.
During this process, using their experience and knowledge, our designer is considering many factors such as usability, responsiveness and the different requirements that mobile devices have. These all influence the final look and functionality of the desktop design. The designer will also perform various tests on the colours and fonts to ensure its suitability for people with visual impairments.
After the final design has been signed off by the client, it is the designer’s job to prepare the project for handover to the developer team. This is a critical process that requires thorough explanation from the designer. They must explain in detail how various features of the website should function.
Following the designer’s brief, the developers will build the website and place it into staging. From here the client can make any necessary content changes before pushing it live.
Get in touch
Get in touch with our team of experienced website design professionals. Call us now on (03) 9514 3180 or send us a message and we'll get back to you as soon as possible. We look forward to working with you.
*Branding process may be modified according to client needs, goal and budget.