all its land lots, against a forecast of 2 years
LandCore purchased a block of land in the west Melbourne suburb of Tarneit. Their intent was to develop the land and transform it into a land estate of over 300 lots, which competed with several other land estates in the area.
Grace’s 311 lots were significantly less than the 600+ lots of its competitors, so Barking Bird took advantage of this and designed a brand with a more premium offer. The Grace Tarneit brand was elegant and focussed more on being boutique and high-quality than the competing land estate brands. And this was reflected in the brand assets we created for them.
The Land Sales Office, which was designed by Barking Bird, provided visitors with an engaging buyer journey to learn more about the estate. An interactive display table within the office gave prospective buyers a helicopter view of the estate to browse the Masterplan, stages and lots available.
The most innovative element of the Land Sales Office was the wall of test tubes, each containing soil from the buyer’s respective land lot. This purchase gift, which they received upon signing their contract, was symbolic of their home journey and gave buyers a piece of home to take with them while they waited to settle on their land. This gesture was not lost on any of the buyers and it proved to be among the key differentiators for the brand.
Stage 1 in a matter of days
land estate in Tarneit for multiple months
land estates to generate the most enquiries on realestate.com.au in 2017
Facebook advertising CPL achieved
Google AdWords CPL achieved
“The response from the market to this estate was incredible. Barking Bird’s creative and strategic input was key to its success. I was thrilled with the results we achieved and the speed with which we achieved them.”
Sal Scrivano, Director - LandCore
We're here to help
Every minute that slips by is a lost opportunity for greater results for your business. Speak with us today to learn why so many successful businesses choose to work with us everyday.