Cocobēi is a cafe offering a fresh, contemporary menu in Docklands. As a new business, it required our complete brand expertise prior to the launch of the new cafe concept.
The owner of Cocobei had long held a dream of opening their own business and when they finally acquired a space in Docklands, they asked Barking Bird to help them create the brand for their new cafe. The owner wanted the brand to be fresh and unique. They wanted it to become a recognisable spot for locals and for people visiting the area.
In a collaborative effort, Barking Bird and the client created the name Cocobei. Inspired by the simple but brilliant idea of coffee and the client’s Chinese heritage, we designed a secondary, typographical logo represented by two beans and a cup. To form a cohesive visual identity, the brand colours were developed to be in harmony with the cafe’s interiors. The result is a synergistic brand, which has the potential for multiple applications across various assets.