CRC Group are a dynamic development business with multiple brand offerings under one umbrella. To keep these brands more aligned with each other, however, CRC Group needed Barking Bird’s help.
CRC Group’s depth of expertise extends to several sub-brands, which serve different sectors of the building industry, including their industrial, medical, small and large-scale construction businesses. These brands were strong as independent entities but CRC Group preferred that their own updated brand be reflected in the look and feel of these sub-brands as well.
Barking Bird developed a full brand identity for the CRC Group and its sub-brands, giving them a lean, professional look. The brands became more consistent with each other and this was mirrored in the new website we designed for the group as well as the collateral and sales brochure. We also developed an entirely new sub-brand, Maximise, which became the group’s new funds management service.