A 'boutique' yet ‘bold' approach was to be the foundation of this new brand, and our challenge was to seamlessly marry these two almost apposing traits as one unified brand.
Fiero is a boutique property developer based in Melbourne specialising in apartment and townhouse projects. They are relatively young yet experienced developers with a fair few projects under their belts.
Fiero’s focus is to create compelling unique homes that are empathetic to it’s positioning while complementing the lifestyle of the suburb it’s located. Their ‘boutique' yet ‘bold' approach was to be the foundation of their new brand, and our challenge was to seamlessly marry these two almost opposing traits as one unified brand.
The result, a bold yet sophisticated brand giving them the recognition they deserve. The website works to showcase each of their projects, project imagery has been maximised to give them the potential to shine with full-screen carousels and bold statements sitting on Fiero red grabs the needed attention. Individuality, boldness and attention to detail are what we’ve set out to achieve for this new brand and website.