Florian's 270+ lot estate in Bonshaw, Ballarat is a boutique estate with a lot to offer. And the brand took full advantage of this.
A LandCore development, the brand for this estate was to appeal primarily to the downsizer and new-family markets. And it needed to create the feeling of a flourishing community.
Barking Bird created a brand which signified the idea of growth and prosperity with Florian. The name itself literally means flower or to flourish and the opportunities presented by the estate were delineated through the brand’s assets. This ideal connected with buyers as Stage 2 alone sold 90% of its lots in less than one week.