Barking Bird tuned up the Lotus Caravans brand to match the gritty off-road reputation that preceded it. And developed a new suite of marketing tools which garnered some incredible results. Since the launch of their new brand and other assets, Lotus Caravans’ web leads have grown by 88% year on year while their Facebook and eDM database have grown from a few hundred to over 10,000 and 120,000 respectively.    

Barking Bird’s web development team built the Lotus Caravan Selector. A tool which gives Lotus Caravans’ customers complete control over the colour, floorplans, and more, of their van. Users of the tool were hooked, the landing page achieved a bounce rate of 11% in its first two months.