Napier Street Aged Care Services is a not-for-profit community service providing respite and residential care to the city of Port Phillip. Barking Bird revived their brand with an upbeat look.
Even though Napier Street take care of the elderly, they didn’t want their brand to suggest that their business was out-of-date and out-of-touch. They wanted the brand to feel warm and lively.
Barking Bird re-energised the Napier Street brand with passionate colours, welcoming signage and stationery. And redesigned their website with heart-warming photos taken of the community itself to capture the softer side of the business.