These Hawthorn residences sit within a leafy tree lined street and with its address of One Oak Street the brand theme was set. Focusing on quality and longevity, just like a great Oak, these elements served as the roots of the brand's look and feel, providing great symbolism for the everlasting theme of these boutique homes.

The prestige of this brand was captured through the tone of voice, the fabric, stock and foils used in the print collateral, the photography, renders and video. Each piece working together to reveal the sophisticated lifestyle that comes with living at an address such as this.