Transcal are Australia's leading manufacturer and installer of fleet branding services but when it came to refreshing their own brand they needed Barking Bird's expertise.
Transcal have an outstanding reputation nationwide having worked with some of the country’s biggest brands. Their overall brand and website, however, was in need of an update to not only match their stellar reputation but to better communicate their services and their values as a business.
Barking Bird worked closely with Transcal to develop a new look for their brand that still kept the essence of their existing one. They wanted to remain recognisable to their customers but with a more professional and refined look. It was also imperative to maintain the silhouette of Australia to reinforce the fact that Transcal is Australian owned and operated. So, we kept things simple with a brand mark that was familiar yet understated. The new and improved brand was put into a style guide and rolled out with new stationery. A new website was also designed and built by Barking Bird, complete with new copy which plainly laid out all of their services, credentials and their priorities as a business.