Collins & Bates’ 100 apartment luxury development in Chadstone is a brand that appeals to two different demographics. Hitting the mark with both young professionals and downsizers.
This thoughtfully crafted development was reliant on a brand that captured the interests of both the downsizer and young professionals markets. The brand was to make use of the development’s lifestyle opportunities and inspired luxury design.
Taking the elements of design and lifestyle into consideration, Barking Bird created a brand which cemented the project’s feeling of sophistication. Communicating this through photography, web design, online advertising, brochures and other creative assets.