Stella Living's boutique development in Box Hill was ready to win over buyers with its luxurious design. All it needed was a stellar brand of its own to match.
Barking Bird worked alongside CRC Group to produce a comprehensive marketing strategy for its boutique development in Box Hill, Stella Living. Although the development harboured just 36 apartments, each and every one was given the luxury treatment, graced with their own balconies and courtyards.
Barking Bird was responsible for the branding and marketing efforts to reflect the uniqueness of this development via sales books, site signage, press ads, photography, web and more. Subsequently, a third of the apartments sold in the first weekend of sales.